All guides
Reports
Marketing and sales reports for one brand or the whole organisation, over the window you choose.
Analyticsabout 5 min
By the end you'll be able to
- Know which report answers which question
- Scope a report to a brand or across the org, over a set window
- Split an app report by platform, app, brand or day
Walk through it
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Marketing overview for sends and engagement. Sales pipeline, win/loss, win/loss reasons and deal velocity for the funnel. Owner performance and call cycle adherence for the team. Advisor contacts for coverage. Ads overview, ROAS, attribution and funnel for paid. App overview, engagement and acquisition for your mobile apps.
Good to know
- The app reports count an install the first time a device is seen, not when an app.install event arrives — so a first launch spent offline still counts once the phone reconnects.
- App acquisition groups an install by its FIRST touch, which may be a website visit from before the app was installed. That is the point: it is what the website-to-app handover makes visible.
- App engagement calls everyone “new” when the window is All time, because “first seen before the window” has no meaning without a start date.